| Titolo | females |
| Agenzia | MullenLowe MENA |
| Campagna | females |
| Cliente | Unilever |
| Marca | Axe |
| Posted | Gennaio 2007 |
| Prodotto | Deo Spray and Shower Gel |
| Settore | Toiletries |
| Slogan | The Axe Effect |
| Filosofia | These ads imply everything without showing anything that may upset or offend. Using simple word game structures, these ads communicate the benefits of AXE and its brand promise of seduction. |
| Problema | Across the Middle East, cultural sensitivities dictate what can and cannot be shown. |
| Tipo di Media | Pubblicita' su periodici |
| Market | Emirati Arabi |
| Account Director | Rupen Desai |
| Copywriter | Clinton Manson |
| Art Director | Dominic Stallard |
More Work
SEE ALLTogether we thrive
- MARCA:
- HSBC
- AGENZIA:
- Saatchi & Saatchi
SHOVE
- MARCA:
- AWARE
- AGENZIA:
- MullenLowe Singapore
PUNCH
- MARCA:
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- AGENZIA:
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SLAP
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- AGENZIA:
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- MARCA:
- Axe
- AGENZIA:
- MullenLowe MENA
Show'er
- MARCA:
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- AGENZIA:
- MullenLowe MENA