Dave Loew
Executive Creative Director at Ogilvy Worldwide
Chicago, Stati Uniti
TitoloMelissa Maldonado
Agenzia
Campagna Names
Cliente DonateLife America
Marca Donate Life
PostedLuglio 2017
Settore Blood/Organ Donation
Slogan One organ donor saves many lifes.
Trama When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list.
Tipo di Media Stampa e stampati
Executive Creative Director
Executive Creative Director
Photographer
Chief Creative Officer
Account Director
Associate Creative Director
Copywriter
Copywriter
Account Executive
Associate Producer
Associate Producer
Photographer
Agency Producer
Agency Producer
Advertising Manager
Advertising Manager

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