| Titolo | Lab Rats |
| Titolo (Lingua Originale) | English |
| Agenzia | SapientNitro Melbourne |
| Campagna | Lab Rats |
| Cliente | Health Brands Australia |
| Marca | Aussie Bodies |
| Posted | Aprile 2008 |
| Prodotto | Protein Revival |
| Settore | Latte e derivati del latte |
| Slogan | Keeps Humans Running |
| Trama | Rats get their chance to experiment on people. |
| Filosofia | Show proof of how Protein Revival works under laboratory conditions. Then make it interesting. |
| Problema | Sell Protein Revival, an energy-based milk drink, to guys who just need something to keep them going. |
| Risultato | N/A |
| Tipo di Media | Televisione |
| Lunghezza | |
| Production Company Producer | Sarah Cook |
| Art Director | Carolyn Davis |
| Direttore della fotografia | Jac Fitzgerald |
| Copywriter | Matthew Page |
| Agency Producer | Jill Wheeler |
| Director | Sam Peacock |
| Post Production | Oktobor |
| Casa di Produzione | Robber's Dog |
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