| Titolo | California |
| Agenzia | Arnold |
| Campagna | New Beetle Convertible Integrated Campaign |
| Cliente | Volkswagen |
| Marca | Volkswagen |
| Posted | Marzo 2004 |
| Prodotto | Beetle Convertible |
| Settore | Coupes & Convertibles |
| Tipo di Media | Billboard |
| Market | Stati Uniti |
| Executive Creative Director | Ron Lawner |
| Chief Creative Officer | Ron Lawner |
| Group Creative Director | Alan Pafenbach |
| Creative Director | Chris Bradley |
| Creative Director | Tim Brunelle |
| Advertising Manager | Karen Marderosian |
| Account Executive | Colleen McGee |
| Copywriter | David Weist |
| Agency Producer | Amy Febinger |
| Agency Producer | Kathy Lotas |
| Art Director | Adele Ellis |
| Art Director | Nicole McDonald |
| Copywriter | Susan Ebling Corbo |
| Copywriter | Rob Thompson |
| Production Manager | John Gray |
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