| Titolo | Dad |
| Titolo (Lingua Originale) | Papà |
| Agenzia | Ogilvy Italy |
| Campagna | Dad |
| Cliente | Wind |
| Marca | Wind |
| Data di Prima Diffusione/Publicazione | 2014 / 9 |
| Settore | Servizi per la telecomunicazione |
| Trama | The film tells the story of a man who decides to leave the city where he lives (London) to go to find his father who he has not seen for some time. He makes a conscious decision not to speak to him over the phone or by email. Because when the heart needs to speak, technology falls silent. A universal and very current theme: in recent years the potential consequences of increasingly pervasive technology in people’s lives and affections has been vigorously debated. With this gesture Wind does not withdraw from the debate, quite the opposite, it stands closer than ever to the people and their real feelings. |
| Filosofia | This is not a spot; it is not traditional advertising. For this project Wind and Ogilvy & Mather have created a short film to tell a story with an unexpected point of view on communication between people. A brief, poignant and honest film that tells us that, sometimes, using technology to communicate is not everything. Sometimes, there are things we cannot - or do not want to - say over the phone or via a screen: we have to communicate close up, facing each other, eye to eye. Wind is aware of this, demonstrating that it knows us very well, and takes a respectful and courageous step back which we can only appreciate. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Colonna sonora | To build a home |
| Music | Cinematic Orchestra |
| Chief Creative Officer | Giuseppe Mastromatteo |
| Chief Creative Officer | Paolo Iabichino |
| Creative Director | Giordano Curreri |
| Art Director | Giordano Curreri |
| Creative Director | Marco Geranzani |
| Copywriter | Marco Geranzani |
| Client Supervisor | Silvia Sgarbi |
| Account Director | Ethiopia Abiye |
| Production Company Producer | Francesca d'Agostino |
| Post Produzione | Corte 11 |
| Audio Post Production | Top Digital |
| Casa di Produzione | Mercurio Cinematografica |
| Executive Producer | Francesco Pistorio |
| Production Company Producer | Danielle Joujou |
| Director | Giuseppe Capotondi |
| Direttore della fotografia | Tat Radcliffe |
| Editor | Guido Notari |
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