Titolo | Eternity |
Agenzia | McKinney |
Campagna | Audi Racing |
Cliente | Audi |
Marca | Audi |
Data di Prima Diffusione/Publicazione | 2001 / 3 |
Prodotto | Audi Racing |
Settore | Auto Nuove |
Slogan | Eternity can in fact be measured:43.017 seconds. |
Filosofia | Advertise racing success. Results: Audi had its second consecutive winning season in 2001: several ads ran throughout the year. Audi's performance credentials were improved; consumers began giving more credit to Audi for important brand scores such as "performance" and " fun to drive". |
Problema | Boost Audi's performance image. |
Tipo di Media | Pubblicita' su quotidiani |
Market | Canada, Stati Uniti |
Executive Creative Director | David Baldwin |
Creative Director | Bob Ranew |
Creative Director | Christopher Wilson |
Advertiser's Supervisor | Mary Ann Wilson |
Account Executive | Rod Brown |
Account Executive | Cameron McNaughton |
Account Executive | Jennifer Hazelett |
Art Director | Gerardo Blumenkrantz |
Copywriter | Jon Wagner |
Production Manager | April Minton |
Photographer | Kai Peters |
Photographer | Ferdi Kraling |
Agency Producer | April Minton |