Audi - "German Expressionism"

McKinney

McKinney Durham, Stati Uniti

7687

Titolo	German Expressionism
Agenzia	McKinney
Campagna	Audi Racing
Cliente	Audi
Marca	Audi
Data di Prima Diffusione/Publicazione	2001 / 3
Prodotto	Audi Racing
Settore	Auto Nuove
Slogan	21st Century German Expressionism
Filosofia	Advertise racing success. Results: Audi had its second consecutive winning season in 2001: several ads ran throughout the year. Audi's performance credentials were improved; consumers began giving more credit to Audi for important brand scores such as "performance" and " fun to drive".
Problema	Boost Audi's performance image.
Tipo di Media	Pubblicita' su quotidiani
Market	Canada, Stati Uniti
Executive Creative Director	David Baldwin
Creative Director	Bob Ranew
Creative Director	Christopher Wilson
Advertiser's Supervisor	Mary Ann Wilson
Account Executive	Rod Brown
Account Executive	Cameron McNaughton
Account Executive	Jennifer Hazelett
Art Director	Gerardo Blumenkrantz
Copywriter	Jon Wagner
Production Manager	April Minton
Photographer	Kai Peters
Photographer	Ferdi Kraling
Agency Producer	April Minton