| Titolo | Figure Drawing |
| Brief | Hunger affects people in different ways. Take this life drawing model, who’s accidentally wandered into a science class. That’s because he’s “confulish” – confused and foolish. Or this job interviewee, who insists on showing the interviewer compromising photos of himself on Facebook. Then he calls the guy to find out how he did – while they’re still in the same room. Clearly he’s “dimpatient” – dim and impatient. |
| Agenzia | Fallon |
| Campagna | Happily Ever - Equinox |
| Cliente | Equinox Fitness Clubs |
| Marca | Equinox |
| Posted | Gennaio 2008 |
| Settore | Health Clubs e club sportivi, Palestre, Cliniche per il benessere |
| Trama | First campaign from Fallon and new concept for Equinox, a leading fitness facility based in New York. The campaign speaks to the overall life benefit of working out. The campaign runs nationally with a video for the Equinox website, print, and cinema planned. |
| Problema | Everyone has a Happily Ever theyre working toward. Some idyllic fantasy that will be the ultimate reward for working out. Each ad features people living out their Happily Ever at its most compelling, provocative outcome, a reminder that motivation can bring you a little closer to your wildest dreams. |
| Tipo di Media | Stampa e stampati |
| Market | Stati Uniti |
| Executive Creative Director | Al Kelly |
| Art Director | Hans Hansen |
| Group Creative Director | Hans Hansen |
| Group Creative Director | Eric Sorensen |
| Copywriter | Eric Sorensen |
| Creative Director | Mike Gibbs |
| Art Director | Daniel Burke |
| Copywriter | Roberto Lastra |
| Director | Ellen von Unwerth |
| Photographer | Ellen von Unwerth |
| Agency Executive Producer | David Lyons |
| Agency Producer | Rebecca Donaghe |
| Account Manager | Megan Bailey |
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