Fruit of the Loom - "The Professionals Collection"

CP+B

CP+B Boulder, Stati Uniti

Premi

6346

Marca: Fruit of the Loom
Paese: Stati Uniti

Cliente: Fruit of the Loom Inc.

Titolo	The Professionals Collection
Agenzia	CP+B
Campagna	The Professionals Collection
Cliente	Fruit of the Loom Inc.
Marca	Fruit of the Loom
Data di Prima Diffusione/Publicazione	2015 / 11
Settore	Abbigliamento
Trama	Back in April, Fruit of the Loom and Crispin Porter + Bogusky made fake transparent plastic pants. Now, the brand and agency have upped their fake-clothes game to create a very special line of high-end attire. Upon closer inspection, though, you'll see that it's not so high-end. These are actually fleece sweat suits printed to look like fancy duds. The so-called Professionals Collection includes three looks—the Country Clubber, the Trail Blazer and the Business Time. The bad news, though: You can't buy them. (At least not yet.) The brand only made 50 of each outfit—to gauge if consumers are interested. Fruit of the Loom will post the images on social media, asking people where they would wear the them. Ads will also run on Instagram, Facebook, Twitter and Vine.
Tipo di Media	Stampa e stampati
Art Director	Nic Buckingham
Copywriter	Brett Dixon
Chief Creative Officer	Ralph Watson
Creative Director	KT Thayer
Casa di Produzione	Hookfish
Casa di Produzione	Plus Productions
Casa di Produzione	Concrete and Clay
Producer	Rachel Noonan
Producer	Eva Hunter
Producer	Kersten Vasey
Cinematografia	Benjamin Winter
Social Content Strategist	Kristi Kirkeide Boutiette
Social Content Strategist	Katie DeSimone
Social Content Strategist	Tracy Sarli
Social Content Strategist	Fabiana Brown
Digital Artist	Zach Puetzer
Photographer	Dewey Nicks
Agency marketing/ PR	Ketchum New York
Social Media Manager	Katie Souther
Executive Producer	Dan Corken
Executive Producer	Morgan Burrows