| Titolo | Firemen |
| Agenzia | TBWA\Manchester |
| Campagna | Firemen |
| Cliente | PZ Cussons |
| Marca | Imperial Leather Bathtime |
| Posted | Giugno 2004 |
| Prodotto | Bubble Bath |
| Settore | Gel bagno e gel doccia |
| Filosofia | Disruptive idea Focus on truly pleasurable experience Vision The best loved bathroom brand in the world |
| Problema | Convention Focus on rational product attributes and benefits Insight Personal cleansing is a transformational experience. It changes the way you feel. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Creative Director | Danny Brooke Taylor |
| Director | Paul Goldman |
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