H&M Beauty - "Volume Icon Lash"

B-Reel

B-Reel Stockholm, Svezia

603

Marca: H&M Beauty
Paese: Svezia

Cliente: H&M

Titolo	Volume Icon Lash
Agenzia	B-Reel
Campagna	Make Up Stories
Cliente	H&M
Marca	H&M Beauty
Data di Prima Diffusione/Publicazione	2023 / 10
Settore	Cosmetica, Prodotti di bellezza, Profumi
Filosofia	The campaign Make Up Stories, which will break for AW23, has a double meaning. With this line, B-Reel and H&M Beauty wanted to evoke both the power makeup yields to craft your own story, as well as cements how makeup is the start of every big and memorable moment, with the intent to inspire beauty lovers everywhere to start their own storyline. B-Reel, the international agency headquartered in Stockholm, has approached the 360 campaign with a social first mindset through and through. With bold, expressive and attention grabbing visuals, the film and key visuals puts the makeup range in a simple yet bold world that hero H&M Beauty’s white, red and black signature colours. Drama and attitude are drawn into the films and still images through the models’ expressions, pops of colour and unexpected angles all inspired by the creative and expressive names of the products, which for the launch highlights 4 different styles of Mascaras - Volume Icon Lash, Max Drama Lash, Never-Ending Lash, and Forever Curled Lash - all with their individual characteristics and lash defining properties. Renowned makeup artist Raoúl Alejandre, has created all the featured looks in the campaign but also appears alongside the models in several executions, ranging from TikTok videos and behind the scenes interviews that reveal his beauty secrets and tips. The relaunch of the makeup range intends to bring H&M Beauty back to its roots of offering high-quality must-have products at high street prices. The packaging has also been revamped, with H&M’s signature crimson reserved for the most iconic products, including the Volume Icon Lash mascara. More products will be launched throughout 2024 together with Raoúl Alejandre. Make Up Stories will appear on out-of-home, digital out-of-home, online, social media and in stores across 40 markets.
Tipo di Media	Integrated Media/360 Activation
Lunghezza	19 seconds
Casa di Produzione	B-Reel
Chief Creative Officer	Zack McDonald
Creative Director	Afshin Moeini
Creative Director	Christian Poppius
Design Director	Gustav Stockman
Sr. Motion Designer	Andreas Godwin
Designer	Sofi Faxling
Junior Creative	Anna Zetterlund
Junior Creative	Sofie Edman
Brand Director	Caroline Deas-Ehrnvall
Agency Producer	Hannah Håål
Senior Strategist	Thomas Eon
Casa di Produzione	Lund Lund
Director	Johnny Kangasniemi
Photographer	Zoe Kovacs
Executive Producer	Cornelia Opitz
Executive Producer	Jenny Pihl
Casa di Produzione	Madre Pictures
Producer	Camilla Geijer
Casa di Produzione	Another Production
Direttore della fotografia	Erik Broms
Editor	Johan Söderberg