Jon Wyville
Creative Director at Goodby Silverstein & Partners
Chicago, Stati Uniti
TitoloElizabeth Williams
Agenzia
Campagna Names
Cliente DonateLife America
Marca Donate Life
PostedOttobre 2016
Settore Blood/Organ Donation
Slogan One organ donor saves many lifes.
Trama When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list.
Tipo di Media Stampa e stampati
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Associate Creative Director
Copywriter
Copywriter
Account Director
Account Executive
Photographer
Photographer
Agency Producer
Agency Producer
Advertising Manager
Advertising Manager

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