| Titolo | Fire / Breathe |
| Agenzia | Y&R London |
| Campagna | Fire Kills |
| Cliente | Communities & Local Government- |
| Marca | CLG Fire Safety |
| Data di Prima Diffusione/Publicazione | 2009 / 10 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Slogan | Test your smoke alarm weekly |
| Trama | It shows the risks of drowning in the deadly toxic smoke of a house fire if you do not have a working smoke alarm. The campaign is born out of the killer fact that just 2-3 breathes of toxic smoke and you are unconscious. |
| Problema | Encourage the public to test their smoke alarms regularly |
| Tipo di Media | Televisione |
| Market | Regno Unito |
| Editor | Final Cut |
| Editing Company | Final Cut |
| Post Production | MPC LDN |
| Creative Director | Damon Collins |
| Copywriter | Mike Boles |
| Art Director | Jerry Hollens |
| Account Planner | Anna Tetlow |
| Account Director | Nick Fokes |
| Agency Producer | Tim Page |
| Casa di Produzione | Blink London |
| Director | Dougal Wilson |
| Editor | Joe Guest |
| Advertising Manager | David Watson |
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