| Titolo | Gender Swap (122s) |
| Agenzia | BETC Paris |
| Campagna | Gender Swap |
| Cliente | Women in Games |
| Marca | Women in Games |
| Posted | Novembre 2022 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Trama | 50% of the 3 billion gamers worldwide are women. Yet, they only represent 22% of employees in gaming studios. The consequence? A representation of female characters that is too often hypersexualized and cliché compared to male characters.At Women in Games, we want to change things by increasing the number of women in the industry. To show the extent of the problem, we hacked the game files of dozens of mainstream video games, to swap the animations of male and female characters.Introducing GenderSwap: male video games heroes like you’ve never seen them before, animated like their female counterparts. |
| Tipo di Media | Interattivo |
| Advertising Manager | Morgane Falaize |
| Advertising Manager | Lamise Guenni |
| Advertising Manager | Victoria Cribier |
| Account Management | Catherine EMPRIN |
| Executive Creative Director | Stéphane Xiberras |
| Creative Director | Arnaud Assouline |
| Creative Director | Benjamin Le-Breton |
| Art Director | Marie Glotin |
| Associate Art Director | Corinne Chamoun |
| Copywriter | Matthieu Bouilhot |
| Creative technologist | Lionel Sarrazy |
| Creative Consultant | Sébastien Delahaye |
| Producer | Fanny Perrier |
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