| Titolo | Unbig |
| Agenzia | Merkley+Partners |
| Campagna | Unbig. Uncar. |
| Cliente | Daimler AG |
| Marca | Smart |
| Posted | Ottobre 2011 |
| Settore | Auto Nuove |
| Slogan | Unbig. Uncar. |
| Tipo di Media | Televisione |
| Market | Stati Uniti |
| Audio Post Production | Sonic Union |
| Executive Creative Director | Andy Hirsch |
| Creative Director | Sakib Afridi |
| Art Director | Sakib Afridi |
| Head of Production | Gary Grossman |
| Creative Director | Eddie Van Bloem |
| Copywriter | Eddie Van Bloem |
| Agency Producer | Alex Kobak |
| Casa di Produzione | Smuggler |
| Director | Guy Shelmerdine |
| Production Company Producer | Drew Santarsiero |
| Editing Company | Stitch |
| Editor | Andrew McGraw |
| Special Effects / VFX | MPC |
| Mixer | Steve Rosen |
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