Caroline Cornu
Conceptrice Redactrice senior at lacouture.com
Paris, Francia
TitoloStar
Titolo (Lingua Originale)Etoile
Agenzia
Campagna Autumn Winter Campaign 2008/2009: The Tally Weijl Miss
Cliente Tally Weijl
Marca Tally Weijl
PostedAgosto 2008
Settore Abbigliamento
Trama This visual shows Miss Tally in the up-coming autumn fashions, manga-style sexy, stretched out on a star. And a star is born! The spectator can take part in the game by choosing the words she utters from her lips: “Love Me”, “Pick Me”, “Kiss Me”, “Try Me”.
Trama (Lingua Originale) Ce visuel montre Miss Tally faisant sa rentrée en tenue de manga sexy, allongée sur une étoile: une star est née! Le spectateur peut prendre part au jeu en choisissant les mots qui sortent de sa bouche : « Aime-moi » « Choisis-moi » « Embrasse-moi » « Essaie-moi ».
Filosofia The campaign is based on two visuals, both depicting playful enjoyment and a
mischievous attitude that invite us to play along with Miss Tally in a very “pulp fiction” way. The sexiness exuded by her poses is a light-hearted and fanciful approach to being sexy – playful above all else!
Filosofia (Lingua Originale) Cette campagne se compose de deux visuels, les deux forts d’une attitude
joueuse qui nous invitent à participer au jeu auquel se prête la Miss Tally.
L’attitude sexy qui définit ses postures est une attitude de légèreté et de fantaisie – Un jeu avant tout !
Tipo di Media Poster
Market Libano, Emirati Arabi, Bielorrussia, Repubblica Ceca, Ungheria, Lituania, Polonia, Russia, Slovacchia, Ucraina, Serbia, Montenegro, Austria, Francia, Germania, Irlanda, Olanda, Svizzera, Bosnia Herzegovina, Bulgaria, Croazia, Cipro, Grecia, Italia, Macedonia, Malta, Portogallo, Slovenia, Turchia
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