GM electric - "No Way, Norway"

Commonwealth//McCann

Commonwealth//McCann Detroit, Stati Uniti

5855

Titolo	No Way, Norway
Agenzia	Commonwealth//McCann
Campagna	Everybody In
Cliente	General Motors Corp.
Marca	GM electric
Data di Prima Diffusione/Publicazione	2021 / 1
Settore	Automobili/Motoveicoli
Trama	When Will Ferrell finds out Norway is selling way more EVS than America, he recruits his friends Awkwafina and Kenan Thompson, and with GM’s revolutionary Ultium battery, he rallies America by taking the fight to Norw¬ay. Instead of using typical things like EVs being good for the environment, we took a whole new approach by making it a challenge for America that a tiny country was beating us. It was a unique way to look at it and it led to a global story.
Tipo di Media	Televisione
Lunghezza	90 seconds
Actor / Celebrity	Will Ferrell
Director	Jake Szymanski
Casa di Produzione	Gifted Youth
Director	Nick Jasenovec
Editing Company	Rock Paper Scissors NY
Editor	Adam Pertofsky
Editor	Zoe Mougin
VFX Company	Framestore
Sound Designer	Rohan Young
Footage	CO3 (New York)
Chief Creative Officer	Brad Emmett
Chief Creative Officer	Chuck Meehan
Creative Director	Michael Raso
Art Director	Michael Raso
Creative Director	James Lemaitre
Copywriter	James Lemaitre
Art Director	Rob Legato
Group Creative Director	Rob Legato
Associate Creative Director	Michelle Musallam
Art Director	Michelle Musallam
Associate Creative Director	Nick Marine
Copywriter	Nick Marine
Chief Strategy Officer	Anne Feighan