| Titolo | The Shocking Percentage |
| Agenzia | MRM Worldwide, London |
| Campagna | The Shocking Percentage |
| Cliente | Newsquest |
| Marca | The National |
| Posted | Settembre 2022 |
| Settore | Giornali, Libri, Periodici |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Creative Officer | Nicky Bullard |
| Executive Creative Director | John Treacy |
| Associate Creative Director | Michael Poole |
| Associate Creative Director | Andrew Pogson |
| Senior Art Director | Magdalena Gosek-Kyprianou |
| Senior Copywriter | Gavin Daniel |
| Editor | David Hunt |
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