Progressive Insurance - "Get Off My Insurance"

Arnold

Arnold Boston, Stati Uniti

Premi

3427

Marca: Progressive Insurance
Paese: Stati Uniti

Cliente: Progressive Insurance

Titolo	Get Off My Insurance
Agenzia	Arnold
Campagna	Get Off My Insurance
Cliente	Progressive Insurance
Marca	Progressive Insurance
Data di Prima Diffusione/Publicazione	2019 / 6
Prodotto	Insurance
Settore	Assicurazioni
Trama	Every Father’s Day, fathers across the country receive all kinds of lame gifts from their kids. Neck ties. Shaving kits. And, most famously, bottles of cologne. It’s a yearly indignity made worse by the fact that more and more adult children are living at home well into their twenties, extending the financial burden on their parents. Can you imagine paying for your grown child’s food, water, lodging, and insurance, then receiving a tiny bottle of scented swill in return? So, this year for Father’s Day, we decided to launch a campaign that gave a voice to these frustrated, financially taxed fathers. Adopting the tone and manner of a high fashion cologne campaign, we encouraged grown children to give the Father’s Day gift that Dad himself would ask for, if only he could: get Off My Insurance.
Tipo di Media	Case Study
Lunghezza	120 seconds
Audio Post Production	Sound Lounge
Casa di Produzione	Station Film
Post Production	EditBar
Post Production	Brickyard VFX
Chief Creative Officer	Icaro Doria
Executive Creative Director	Sean McBride
Creative Director	Nate Donabed
Creative Director	Josh Kahn
Art Director	Ashley Herrin
Art Director	Helen Rieger
Copywriter	Zoe Myers
Agency Producer	Mike Lawson
Strategist	Catherine Sheehan
Managing Director	Vallerie Bettini
Account Manager	Gail Felcher
Account Manager	Aiden Keefer
Director	Brendan Gibbons
Direttore della fotografia	Tim Ives
Production Company Producer	Geoff Clough
Editor	Mike Reuter
Sound Designer	Justin Kooy