| Trama | Set in an art gallery and jumping off from the iconic 1962 ‘Large Coca-Cola’ by Andy Warhol we see the totemic, unmistakable Coca-Cola bottle passed from artwork to artwork as an entire universe magically comes together to deliver a moment of refreshment to someone who needs it most. In a remarkable expression of Coca-Cola’s ability to switch on the magic of any break moment, the bottle moves through the hands of such artistic works as JMW Turner’s ‘The Shipwreck’; Munch’s ‘The Scream’ (re-colored lithograph); Van Gogh’s ‘Bedroom in Arles’; Hiroshige et al ‘Drum Bridge and “Setting Sun” Hill, Meguro’; finally landing with Vermeer’s ‘Girl with a Pearl Earring’ whose subject deftly opens the bottle and places it next to a student who is in need of some inspiration and refreshing upliftment. As the Coca-Cola bottle passes around the works on display in “Masterpiece”, we take in not only some of the most universally recognized art, but also see the diverse brilliance of some of the world’s most exciting emerging creators, showcased by Coca-Cola for the first time on such a significant global platform. These include: · ‘Divine Idyll’ – Aket, 2022 (Europe) · ‘You Can’t Curse Me’ – Wonder Buhle, 2022 (Africa) · ‘The Blow Dryer’ – Fatma Ramadan, 2021 (Middle East) · ‘Falling in Library’ – Vikram Kushwah, 2012 (India) · ‘Natural Encounters’ – Stefania Tejada, 2020 (LatAm) |