Titolo | Tree Whoosh |
Agenzia | Lowe London |
Campagna | Bio-power - Saab |
Cliente | Saab |
Marca | Saab |
Data di Prima Diffusione/Publicazione | 2006 / 5 |
Prodotto | 95 Bio-Power Engine |
Settore | Auto Nuove |
Filosofia | We produced an ad which when viewed from one angle demonstrated the engine's green credentials. Viewed another angle the ad talks about the engines increased performance. |
Problema | Saab have a new engine which, uses both bioethanol and petrol. When using bioethanol fuel the engine produces more power than when it uses petrol. |
Tipo di Media | Stampa e stampati |
Market | Regno Unito |
Creative Director | Ed Morris |
Art Director | Simon Morris |
Illustrator | Simon Morris |
Account Director | Jo Austen-Olsen |
Account Executive | Simon Jarvis |
Copywriter | Patrick McClelland |