Patrick McClelland
Creative Partner at adam&eveDDB
London, Regno Unito
TitoloTree Whoosh
Agenzia
Campagna Bio-power - Saab
Cliente Saab
Marca Saab
Data di Prima Diffusione/Publicazione 2006 / 5
Prodotto 95 Bio-Power Engine
Settore Auto Nuove
Filosofia We produced an ad which when viewed from one angle demonstrated the engine's green credentials.

Viewed another angle the ad talks about the engines increased performance.
Problema Saab have a new engine which, uses both bioethanol and petrol. When using bioethanol fuel the engine produces more power than when it uses petrol.
Tipo di Media Stampa e stampati
Market Regno Unito
Creative Director
Art Director
Illustrator
Account Director
Account Executive
Copywriter

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