| Titolo | X-Mas Floorboards |
| Agenzia | McCann London |
| Campagna | Building Long-term Value - MasterCard |
| Cliente | Mastercard International |
| Marca | MasterCard |
| Posted | Luglio 2006 |
| Settore | Plastic Cards/Investimenti |
| Slogan | Priceless |
| Trama | SUMMARY Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO. |
| Tipo di Media | Stampa e stampati |
| Market | Regno Unito |
| Account Manager | Kate Harris |
| Advertiser's Supervisor | Rita Broe |
| Creative Director | Mark Reddy |
| Photographer | Mark Leary |
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