McDonald's - "We Are Awake"

Leo Burnett

Leo Burnett London, Regno Unito

Premi

15097

Marca: McDonald's
Paese: Regno Unito

Cliente: McDonald's

Titolo	We Are Awake
Brief	It’s night-time in the city. But as the clock hands pass midnight and creep towards dawn, some people are still awake. Mothers with crying babies. Office cleaners. Workers getting off their shift – or just starting one. Clubbers on their way home. Emergency responders, air traffic controllers, fishermen. In fact, a lot of folk are up late at night. Including the staff of a certain fast food chain. McDonald’s. We are awake.
Agenzia	Leo Burnett
Campagna	We Are Awake
Cliente	McDonald's
Marca	McDonald's
Posted	Novembre 2016
Settore	Ristoranti e Fast Food
Trama	Created by Leo Burnett London, the 60 second TV advert showcases the night, from evening through to morning, featuring real people and their night-time lives. McDonald’s moments are woven in seamlessly, highlighting the role McDonald’s plays in their consumers lives at night. The TV’s beautiful and elegant visuals are accompanied by a carefully chosen music track – ‘Rhythm of the Night’, with vocals by Hattie Webb.
Problema	The ‘We are awake’ campaign for McDonald’s aims to remind customers that McDonald’s restaurants are there for them whatever their nights hold, with over 600 stores open 24 hours.
Tipo di Media	Televisione
Post Produzione	MPC LDN
Editing Company	The Assembly Rooms
Creative Director	Adam Tucker
Copywriter	Graham Lakeland
Art Director	Richard Robinson
Casa di Produzione	Tantrum Studio
Director	Jake Mavity
Production Company Producer	Will Waters
Agency Producer	Michelle Hickey
Direttore della fotografia	Ben Fordesman
Music Production	Leland
Audio Post Production	Wave
Editor	Vid Price
Account Manager	Simon Hewitt
Account Manager	Beth Watts
Account Manager	Vicki Sinclair
Account Planner	Niall Moore