Desperados - "The Desperados Experience"

Serviceplan Group France

Serviceplan Group France Paris, Francia

15370

Titolo	The Desperados Experience
Agenzia	Serviceplan Group France
Campagna	The Desperados Experience
Cliente	Brasseries Fischer
Marca	Desperados
Posted	Novembre 2011
Settore	Birre
Trama	With a video that redefined the interactive experience, beer brand Desperados scored one the biggest viral hits of 2011.One reason the YouTube video quickly amassed over two million views was its smart incorporation of the player’s functionalities. The volume slider, video scrubber and expand button all play an active part in the progression of this online party with the user as a very special guest. Another feature that proved to be very popular was the inclusion of Facebook connect to personalize the experience. The highlight of this integration was a tattoo based on your avatar picture, mapped to perfection on the body of a sexy member of the opposite sex.
Tipo di Media	Interattivo
Casa di Produzione	Media.Monks
Director	Thierry Poiraud
Director	Rogier Schalken
Director	Alban Penicaut
Creative Director	Jouke Vuurmans
Creative Director	Jeroen van der Meer
Creative Director	Hervé Poupon
Creative Director	Guillaume Gamain
Copywriter	Gregory Tortes
Copywriter	Nicolas Dubois
Art Director	François Le Saint
Art Director	Jean-Eudes Lefebure
Photographer	Romain Laurent