Coral - "Raising the Game"

MullenLowe UK

MullenLowe UK London, Regno Unito

7817

Titolo	Raising the Game
Agenzia	MullenLowe UK
Campagna	Raising the Game
Cliente	Coral
Marca	Coral
Data di Prima Diffusione/Publicazione	2012 / 12
Settore	Online Gambling
Slogan	Raising the Game
Trama	To position Coral at the forefront of the UK betting industry and stand out in a saturated market, the brand needed to promote the new industry leading format and market beating offers of its online division, Coral Interactive. We needed to create a game-changing campaign that positioned Coral as the forerunner in a new era of betting; uniquely positioned to cater to the explosion of new bet-in-play customers. The ad features a 1930s style football traveling through the air, shedding its skin to reveal a 50s style one, then a 70s style one – gradually evolving into a modern day football with the line ‘sport has evolved, betting has too’.
Tipo di Media	Televisione
Più informazioni	http://www.dlkwlowe.com/project/raising-the-game/
Post Production	Prime Focus
Casa di Produzione	Good Egg
Agency Producer	Ally Dean
Creative Team	Theo Bayani
Executive Creative Director	Richard Denney
Executive Creative Director	Dave Henderson
Creative Team	Miguel Gonzalez