| Titolo | Licence To Win |
| Titolo (Lingua Originale) | Permis de Gagner |
| Agenzia |
Select Communications Paris
|
| Campagna |
Licence To Win
|
| Cliente |
Harley-Davidson, Inc.
|
| Marca |
Harley-Davidson
|
| Posted | Mag 2001 |
| Prodotto |
Motorcycles
|
| Prodotto (Lingua Originale) | Motos
|
| Settore | Motorcycles
|
| Trama | The back of a Harley-Davidson which singularly presents two small children's wheels. |
| Trama (Lingua Originale) | L'arrière d'une Harley-Davidson qui singulièrement, présente deux petites roues d'enfant. |
| Filosofia | This operation is part of a process that aims to bind a closer relationship between the brand and potential targets. It participates in the brand's opening towards new consumers. It even includes those who don't have their license yet! |
| Filosofia (Lingua Originale) | Cette opération fait partie d'une démarche qui participe à sceller des liens plus proches entre les cibles potentielles et la marque. Elle participe de l'ouverture de la marque vers de nouveaux consommateurs. En intégrant même ceux qui n'ont pas encore leur permis ! |
| Problema | How can the brand open up to targets that are not already acquired in the brand's universe? |
| Problema (Lingua Originale) | Comment la marque peut-elle s'ouvrir aux cibles non encore acquises à l'univers de la marque ? |
| Tipo di Media |
Pubblicita' su periodici
|
| Market | Francia |
| Creative Director |
Isabelle Astruc
|
| Art Director |
Jocelyn Berthat
|
| Casa di Produzione |
Select
|
| Account Director |
Valérie Do Dang
|
| Creative Director |
Catherine Castel
|
