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Simon Chaudoir
Simon Chaudoir
Direttore della fotografia at The Mill London
Clichy Cedex, Francia
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TitoloIt Lives on LIONSGATE+
Agenzia
Campagna It Lives on LIONSGATE+
Cliente Lionsgate Entertainment Corporation
Marca LIONSGATE+
Data di Prima Diffusione/Publicazione 2022 / 9
Settore Online Leisure & Entertainment Services
Trama The film, conceived by Mark Shanley at adam&eveDDB, blends real life action, from typical living room sofas, with animated graphics demonstrating the adrenaline hit we get from a super suspenseful scene, the belly laughs delivered by the funniest comedy, and the heart-stopping power of intrigue.

Wonder, excitement, thrill, audacity, passion, intrigue, drama, escape, amazement – these words and more all flash before our eyes, along with glimpses of a few of the shows you can see, including The Great with Elle Fanning and Nicholas Hoult, Outlander, with Sam Heughan, Mary J. Blige in Power Book II: Ghost, and Julia Roberts in Gaslit. The film ends with the line: “It lives on LIONSGATE+.” (not all titles available in all territories).
Filosofia Today adam&eveDDB can reveal the re-launch of the on-demand global streaming platform, STARZPLAY, owned by feature film company Lionsgate Entertainment Corporation, under the new brand name LIONSGATE+.

adam&eveDDB won STARZPLAY following a competitive pitch earlier this year, to relaunch the brand across Europe and Latin America.

Breaking today, “It Lives on LIONSGATE+” is an integrated campaign, spanning film, DOOH, digital and audio, that gives audiences a taste of all there is to experience on the platform, by focusing on the visceral, physical experiences of great entertainment.

The campaign is based on the insight that viewers are changing how they pick the shows they watch, with many of us choosing content that matches our mood. adam&eveDDB brings this to life in a 60-second film showing just how much goes on in our brains and bodies when we’re gripped by a brilliant story.

The film was directed by Finn Keenan of RiffRaff films, known for his work on Nike, EA Sports and JustEat. adam&eveDDB worked with three post houses globally to give achieve different iterations of the body’s emotions. UNTOLD developed the opening shot of the brain – a crackling, lighting bolt of stimulation, rendered in the LIONSGATE+ brand’s teal colours; FUTURE DELUXE brought to life the Jeff Koons-inspired balloon stomach; and ABSOLUTE created the entrancing heart with golden flecks that pump with intensity. The intense film trailer style score was sound designed by 750mph in London.

The team at adam&eveDDB in London collaborated closely with global partners DDB Latina and adam&eveNYC, to deliver campaigns tailored to each local market.
Tipo di Media Televisione
Lunghezza
Market Messico, Stati Uniti, Brasile, Francia, Germania, Spagna
Editing Company
Post Produzione
Audio Post Production
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Head of PR
Head of Social
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Client Executive Creative Director
Client Creative Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Creative Director
Producer
Planner
Managing Director
Business Director
Project Manager
Chief Creative Officer
Chief Executive Officer (CEO)
Chief Strategy Officer
Head of DE& I
Social content director
Social Executive
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Director
Executive Producer
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Cinematografia
Direttore della fotografia
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Post Produzione
Post Produzione
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Post-production Producer
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Post-production Producer
VFX Creative Director
VFX Creative Director
VFX Creative Director
VFX Creative Director
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Colorist
Audio Post Production
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Business Affairs
Senior Producer
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Head of Language
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QC Team
QC Team
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Editor
Editor
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President/CEO
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Agency
Chief Creative Officer
Agency
CBO
Account Director
Creative Director
Senior Copywriter
Senior Art Director
Agency
President
VP Client Service
Account Director
Senior Copywriter
Senior Copywriter
OOH Creative Director
Account Executive
OOH Integrated producer
Digital Associate Producer
Project Manager
Head of Design
Senior Graphic Designer
Designer
Designer
Activation
Activation

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