Titolo | Toasts |
Agenzia |
Libre MullenLowe
|
Campagna |
Without Crepes - Ecusson CSR CCLF
|
Cliente |
CSR
|
Marca |
Ecusson
|
Data di Prima Diffusione/Publicazione |
2006 / 6
|
Settore | Birre
|
Slogan | Cider who exists without crepes |
Slogan (Lingua Originale) | Le cidre qui sait vivre sans les crêpes |
Trama | Dead nature symbolised by food which can be consumed with cider (represented in a crepes making universe ). |
Trama (Lingua Originale) | Nature morte stylisée d'aliments pouvant être consommés avec du cidre représenté dans un univers de fabrication de crêpes. |
Problema | Get the cider Ecusson out of the usual crepes / cider association, give new ideas of cider consommation because Ecusson is the cider which gives the mood to drink cider otherwise. |
Problema (Lingua Originale) | Sortir le cidre Ecusson de l'association habituelle crêpes/cidres. Inspirer, donner de nouvelles idées de consommations du cidre parce qu'Ecusson est le cidre qui donne envie de boire du cidre autrement. |
Tipo di Media |
Stampa e stampati
|
Market | Francia |
Managing Director |
Jean-Louis Roché
|
Account Director |
Véronique Dubois
|
Account Manager |
Marion Nadaud
|
Account Planner |
Sébastien Genty
|
Account Planner |
Sophie Spréafico
|
Creative Director |
Claire Ravut
|
Creative Director |
Stéphane Renaudat
|
Art Director |
Philippe Foliard
|
Copywriter |
Juliette Santini
|
Photographer |
Peter Lippmann
|
Advertising Manager |
Christine Ball
|
Advertising Manager |
Stéphanie Baeza
|