Titolo | Road Trip |
Agenzia | RPA |
Campagna | The SUV / Made Better |
Cliente | Honda Motor Co., Ltd. |
Marca | Honda |
Data di Prima Diffusione/Publicazione | 2011 / 10 |
Prodotto | Pilot |
Settore | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Slogan | The SUV Made Better |
Trama | Honda is launched their redesigned Pilot SUV with a multimedia campaign featuring a 30-second spot to bring attention to the vehicle’s smart and stylish utility. “Road Trip” stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of a well-know song and the other passengers follow one by one, adding drum beats and sound effects until they’re jamming with the full force of the tune. |
Tipo di Media | Televisione |
Market | Stati Uniti |
Telecine | MPC LA |
Editing Company | Bikini Editorial |
Casa di Produzione | Imperial Woodpecker |
Special Effects / VFX | Mass Market |
Editor | Avi Oron |
Production Designer | Tony Gasparro |
Line Producer | Jeff McDougal |
Executive Producer | Doug Halbert Halbert |
Direttore della fotografia | Salvatore Totino |
Director | Stacy Wall |
Agency Producer | Brian Donnelly |
Agency Executive Producer | Gary Paticoff |
Creative Director | Adam Lowrey |
Creative Director | Nathan Crow |
Group Creative Director | Jason Sperling |
Executive Creative Director | Joe Baratelli |