| Titolo | Lemon Juice-Man |
| Titolo (Lingua Originale) | L'Homme Citron Pressé |
| Agenzia |
Libre MullenLowe
|
| Campagna |
Another Vision Of Retail - E. Leclerc
|
| Cliente |
E.Leclerc
|
| Marca |
E. Leclerc
|
| Data di Prima Diffusione/Publicazione |
2000 / 3
|
| Prodotto |
Supermarkets
|
| Prodotto (Lingua Originale) | Supermarchés
|
| Settore | Grande Distribuzione alimentare
|
| Slogan | E. Leclerc . A movement with you for 50 years. |
| Slogan (Lingua Originale) | E. Leclrec. Un mouvement auprès de vous depuis 50 ans. |
| Trama | Leclerc refuses to accept the vision of retailing where only some products are at lower price.
|
| Filosofia | Re-emphasise for the consumer that E.Leclerc is different and original in the retail world.
|
| Problema | The campaign denounces some of the stereo-types of supermarkets with cynicism and common sense.
|
| Tipo di Media |
Billboard
|
| Market | Francia |
| Creative Director |
Jacques Vauchelle
|
| Copywriter |
Olivier Henry
|
| Art Director |
Caroline Nammour
|
| Illustrator |
Ich & Kar
|
