| Titolo | Chinese Exhibition |
| Titolo (Lingua Originale) | Exposition Chine |
| Agenzia |
Libre MullenLowe
|
| Campagna |
Chinese Exhibition - La Samaritaine
|
| Cliente |
La Samaritaine
|
| Marca |
La Samaritaine
|
| Data di Prima Diffusione/Publicazione |
2001 / 2
|
| Prodotto |
Department Stores
|
| Settore | Grande Distribuzione alimentare
|
| Slogan | All of Paris can be found in La Samaritaine |
| Slogan (Lingua Originale) | On trouve tout Paris à La Samaritaine |
| Trama | A graphic variation of the heart of the Seine River changed into a rice paddy, symbolic of Asia, which is located right at the foot of the department store, La Samaritaine.
|
| Trama (Lingua Originale) | Un changement graphique du coeur de la Seine, changée en rizière, symbole de l'Asie, juste au pied du grand magasin la Samaritaine |
| Filosofia | To propose a passage through space and time for Parisians by displacing China and bringing it into the interior of Paris, transforming the traditional Parisian landscape into a Chinese landscape.
|
| Filosofia (Lingua Originale) | Proposer un passage à travers l'espace et le temps pour les parisiens, en déplaçant la Chine et l'apportant à l'intérieur de Paris, en transformant le traditionnel paysage parisien en un paysage chinois. |
| Problema | To create, around a “commercial” exposition, enhanced image and sales for this large department store, which is situated in the heart of Paris along the Seine in front of the « Pont Neuf » (New Bridge). |
| Problema (Lingua Originale) | Créer autour d'une exposition "commerciale", une image et des ventes accrues pour ce grand magasin qui est situé au coeur de Paris, le long de la Seine, devant le Pont-Neuf. |
| Tipo di Media |
Billboard
|
| Market | Francia |
| Creative Director |
Philippe Saglio
|
| Copywriter |
Valentine Gilbert
|
| Art Director |
Diane Dupuy
|
| Direttore della fotografia |
Antoine Cadot
|
