Jiffy Lube - "Around Every Corner "

JWT Atlanta

JWT Atlanta Atlanta, Stati Uniti

9610

Marca: Jiffy Lube
Paese: Stati Uniti

Cliente: Jiffy Lube

Titolo	Around Every Corner
Agenzia	JWT Atlanta
Campagna	Every Corner
Cliente	Jiffy Lube
Marca	Jiffy Lube
Data di Prima Diffusione/Publicazione	2015 / 3
Settore	Garages, Gas Stations
Slogan	Leave worries behind
Trama	Jiffy Lube released new creative today titled, “Every Corner” – an extension of its successful 2014 campaign, “Give it to you straight”. Created by J. Walter Thompson Atlanta, the work highlights the accessibility and transparency of Jiffy Lube, and includes television, radio, digital, social and OOH elements.
Filosofia	The “Every Corner” TV spot was directed by Joaquin Baca-Asay and uniquely filmed in one continuous take to produce the fluent look-and-feel of the spot. The commercial shines a light on the thorough checklist every highly trained technician completes while performing preventive maintenance on a vehicle. "Every Corner" reinforces the expertise and accessibility of Jiffy Lube and its highly trained technicians that help customers Leave Worry Behind with fast, convenient services and award winning training. Customers can rest assured there is accessible Jiffy Lube expertise around every corner.
Tipo di Media	Televisione
Lunghezza	30 seconds
President & Chief Creative Officer	Perry Fair
Executive Creative Director	Jeremy Jones
Associate Creative Director	Jeff Hampton
Copywriter	Jeff Hampton
Associate Creative Director	Derek Kirkman
Art Director	Derek Kirkman
Senior Copywriter	Troy Leyenaar
Director of Integrated Production	Peter Blitzer
Senior Integrated Producer	Erika Tribble
Senior Planner	Kyle Lusk
Group Account Director	Chris Hooper
Account Director	Shane Haney
Account Supervisor	Brittany Robinson
Assistant Account Executive	Annabel Lyon
Media Agency	Mindshare
Casa di Produzione	Morton Jankel Zander (MJZ)
Director (MJZ)	Joaquin Baca-Asay
Producer (MJZ)	Lalou Dammond
Executive Producer (MJZ)	Emma Wilcockson