DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) - "Life Time Clock"

Serviceplan Campaign

Serviceplan Campaign Hamburg, Germania

6997

Titolo	Life Time Clock
Agenzia	Serviceplan Campaign
Campagna	LIFE TIME CLOCK
Cliente	Stiftung FÜRS LEBEN
Marca	DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO)
Data di Prima Diffusione/Publicazione	2015
Settore	Pubblica sicurezza, salute, igiene
Risultato	One of the largest hourglasses ever created, the Life Time Clock represents the diminishing time of one patient in need of a donor-organ. The Life Time Clock debuted at the Organ Donation day in Stuttgart, Germany. It’s striking appearance and imposing presence made it outstanding in its environment. The public were drawn in and were confronted with one patients struggle and the urgent need for donor organs. Many thousands immediately became donor-card holders by taking donor cards dispensed by the hourglass. The life Time Clock received a great amount of attention from journalists and governmental figures covering the event.
Tipo di Media	Case Study
Lunghezza	120 seconds
Chief Creative Officer	Alexander Schill
Executive Creative Director	Mike Rogers
Executive Creative Director	Christoph Everke
Executive Creative Director	Till Diestel
Creative Director	Christoph Bohlender
Copywriter	J. Jackson
Art Director	Dimitrios Arampatzioglou
Account Supervisor	Alexandra Rueger
Graphic Designer	Rebecca Amann
Agency Producer	Thorsten Huth
Creative Producer	Florian Panier
Director	Thiemo Hehl
Music Producer	Lukas Bohlender
PR Director	Thorsten Hebes