Amnesty International - "iPhone Wallpaper Bars"

Garbergs

Garbergs Stockholm, Svezia

5354

Titolo	iPhone Wallpaper Bars
Agenzia	Garbergs
Campagna	Slide to unlock
Cliente	Amnesty International
Marca	Amnesty International
Posted	Novembre 2011
Settore	Istituzioni/Associazioni
Slogan	Sign up for sms-activist at amnesty.se/slidetounlock
Trama	In a campaign to recruit activists Amnesty International utilizes the ”slide to unlock”-function of the iPhone. Swedish agency Garbergs has created wallpapers for iPhones and iPads showing incarcerated prisoners. When unlocking the device the user unlocks the cell or chain that holds the prisoner captive. Amnesty International Sweden launches the campaign to raise awareness about the Amnesty Urgent Action Network and to get people to sign up to become SMS-activist (Texting activist). The campaign also includes ads in the iPad issue of Sweden’s largest newspaper DN, digital outdoor screens and traditional print ads. The International Secretariat of Amnesty has recently decided to promote the campaign globally. Download free wallpapers at http://m.amnesty.se/slidetounlock
Tipo di Media	Stampa e stampati
Photographer	Adamsky
Photographer	Peter Alendahl
Copywriter	Per Forssberg
Graphic Designer	Jacob Frisk
Account Manager	Malin Boustedt
Account Director	Anna Frick
Other	Niklas Bergström
Other	Magnus Hällsten
Art Director	Sebastian Smedberg