Betfair - "Decimals"

Leo Burnett

Leo Burnett London, Regno Unito

4271

Marca: Betfair
Paese: Regno Unito

Cliente: Paddy Power PLC

Titolo	Decimals
Agenzia	Leo Burnett
Campagna	The Betfair Exchange
Cliente	Paddy Power PLC
Marca	Betfair
Data di Prima Diffusione/Publicazione	2019 / 8
Settore	Online Gambling
Filosofia	Betfair has today launched an integrated campaign featuring British actor Clive Owen, which marks the brand’s return to marketing its Betfair Exchange. Created by Leo Burnett London, the campaign will see Owen educating bettors and demystifying the Exchange using real-life situations and analogies and consists of over 40 individual online films across multiple social and digital platforms, laddering up to television, print, radio and tactical outdoor. Each piece looks to explain the key features of the Exchange including back and lay betting, setting your own odds and sports trading and highlights how customers can have more control over their bets. The campaign reflects the start of a new emphasis for Betfair on marketing the Exchange, returning to the company’s roots as the world’s first and biggest betting exchange. As part of the campaign, there will also be a new education hub launched for new and existing Betfair customers, to assist them in learning how to bet on the Exchange.
Tipo di Media	Televisione
Lunghezza	30 seconds
Client Partner	Liam Hopkins
Account Director	Ruth Stasiak
Account Manager	Matthew Smith
Brand Director	Stephen Mault
Copywriter	Blake Waters
Creative Director	Luke Boggins
Creative Director	Dan McCormack
Chief Creative Officer	Chaka Sobhani
Art Director	Steve Robertson
Agency Producer	Sid Daffarn
Planner Director	Ben Felton
Designer	Paul Brandreth
Photographer	Levon Bliss
Director	Martin Werner
Media Agency	MediaCom
Actor / Celebrity	Clive Owen