Big Sisters of BC Lower Mainland - "Boyfriend"

DDB Canada

DDB Canada Vancouver, Canada

6828

Questo spot fa parte della collezione ACT Responsible

Marca: Big Sisters of BC Lower Mainland
Paese: Canada

Cliente: Big Brothers Big Sisters

Titolo	Boyfriend
Agenzia	DDB Canada
Campagna	Big Sisters Recruitment Campaign
Cliente	Big Brothers Big Sisters
Marca	Big Sisters of BC Lower Mainland
Data di Prima Diffusione/Publicazione	2012 / 4
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer. To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think.
Tipo di Media	Televisione e Cinema
Actor / Celebrity	Emily Riggs
Actor / Celebrity	Dale Boyer
Casting	Steve Mann
Audio Engineer	James Spooner
Sound Producer	Peter Clarke
Music / Sound	Griffiths Gibson & Ramsay
Footage	Randy Egan
Editor	Daniel Pruger
Post Produzione	JMB Post Productions
Line Producer	Dennis Beier
Line Producer	Liz Dussault
Direttore della fotografia	Mick Reynolds
Director	Jon & Torey
Casa di Produzione	Family Style
Account Executive	Lisa Chen-wing
Agency Producer	Sue Bell
Art Director	Lisa Chen-wing
Art Director	Daryl Gardiner
Copywriter	Daryl Gardiner
Copywriter	Amina Abdel-Halim
Associate Creative Director	Daryl Gardiner
Creative Director	Cosmo Campbell
Creative Director	Dean Lee