| Titolo | Test |
| Agenzia | adam&eveDDB |
| Campagna | Incredible But True - Volkswagen |
| Cliente | Volkswagen |
| Marca | Volkswagen |
| Data di Prima Diffusione/Publicazione | 2006 / 1 |
| Prodotto | Polo |
| Settore | Auto Nuove |
| Slogan | Incredible, but true |
| Trama | A couple hook a dealer up to a lie detector to see if he’s telling the truth |
| Filosofia | DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think. In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Casa di Produzione | Partizan Paris |
| Agency Producer | Lucinda Ker |
| Creative Team | Matt Lee |
| Creative Team | Peter Heyes |
| Account Manager | Rob Connolly |
| Account Manager | Charlie Elliott |
| Director | Eric Lynne |
| Producer | David Stewart |
| Cameraman | Blasco Giurato |
| Lighting Director / Lighting | Blasco Giurato |
| Editing Company | Speade |
| Editor | Sam Sneade |
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