Cesar Dog Food - "First Day Friends"

BBDO San Francisco

BBDO San Francisco San Francisco, Stati Uniti

4438

Titolo	First Day Friends
Agenzia	BBDO San Francisco
Campagna	First Day Friends
Cliente	Cesar
Marca	Cesar Dog Food
Data di Prima Diffusione/Publicazione	2018 / 10
Settore	Prodotti per la Cura Animali
Filosofia	The CESAR® dog food brand debuted its “First Day Friends” campaign created by BBDO San Francisco, showcasing the power of pets to reduce stress. This film directed by Daniel and Katina Mercadante--aka the Mercadantes--shows a lad feeling uneasy about having to go to a new school. Each year, more than 7 million kids change schools, which can be a harrowing, lonely experience. However, the boy’s social anxiety is relieved when he is unexpectedly joined by his dog on the first day of school, which helps him to connect with other kids. Man’s best friend paves the way for him to make new friends.
Tipo di Media	Televisione
Lunghezza	118 seconds
Chief Creative Officer	David Lubars
Chief Creative Officer	Matt Miller
Associate Creative Director	Michael Cornell
Associate Creative Director	Latasha Ewell
Art Director	Katie Burleson
Copywriter	Alisha Pagano
Head of Integrated Production	Lou Doherty
Group Strategy Director	Meredith Krull
Editor	Dalan McNabola
Production	Park Pictures
Directors	The Mercadantes
Color	Company3
Colorist	Sophie Borup
Audio	One Union Recording Studios
Sound Designer	Joaby Deal
Music	Marmoset