Barbie - "BARBIE: Imagine The Possibilities"

BBDO San Francisco

BBDO San Francisco San Francisco, Stati Uniti

14000

Titolo	BARBIE: Imagine The Possibilities
Agenzia	BBDO San Francisco
Campagna	Imagine The Possibilities
Cliente	Mattel, Inc.
Marca	Barbie
Posted	Marzo 2017
Settore	Giochi e Giocattoli
Trama	A little girl leads a college lecture. Another receives patients in a veterinary clinic. Yet another leads a men’s soccer team through warm-up drills. As we jump from each scene, we see these girls in various professions. The clip ends with the “college professor” playing school with her Barbie dolls at home. “When a girl plays with Barbie, she imagines everything she can become,” reads the tagline.
Filosofia	Idea:Hidden cameras capture real reactions to girls imagining everything they might one day become.
Problema	Challenge:Champion a world in which girls pursue their limitless potential.
Tipo di Media	Web Film
Lunghezza	105 seconds
Chief Creative Officer	David Lubars
Executive Creative Director	Steve Rutter
Director	Karen Cunningham
Editor	Andrea Macarthur
Direttore della fotografia	Jeff Cutter
Executive Creative Director	Matt Miller
Executive Producer	Tom Weissferdt
Production Company Producer	Lisa Christman
Special Effects / VFX	NO6
Copywriter	Adam Balogh
Art Director	Jason Moussalli
Executive Producer	Patti Bott
Line Producer	Suzie Greene Tedesco
Account Director	Kim Fredkin
Account Supervisor	Nicholas Roth
Executive Producer	Crissy de Simone
Post Produzione	Yole Barrera
Casa di Produzione	Slim Pictures Inc.