| Titolo | Change |
| Agenzia | The Tucker Partnership, Inc. |
| Campagna | For What You Drive and How You Drive It - Pennzoil-Quaker State |
| Cliente | Pennzoil-Quaker State International Corporation |
| Marca | Quaker State Motor Oil |
| Posted | Novembre 2000 |
| Prodotto | Synthetic Motor Oil |
| Settore | Automobili/Motoveicoli |
| Slogan | What More Do You Need To Know? |
| Trama | Talent speaks directly to the listener in a straightforward manner to grab and hold the consumer's attention. |
| Filosofia | Reinforce the insight that vehicles have changed, while communicating the availability and benefits of new motor oil options that are formulated specfically for these types of vehicles. |
| Problema | Consumers recognize that vehicles today are very different than they were 15, 10, even 5 years ago. They are now bigger, faster and technologically advanced. However, consumers are using the same motor oils in today's highly evolved engines. |
| Tipo di Media | Radio |
| Lunghezza | |
| Market | Stati Uniti |
| Creative Director | Einar Einarsson |
| Copywriter | Duc Pham |
| Agency Producer | Walt Mitze |
| Actor / Celebrity | Denis Leary |
| Sound Design Company | Peter Buccelato |
| Casa di Produzione | Mixed Nuts |
More Work
SEE ALLThe Dinnertime Negotiator
- MARCA:
- Heinz Ketchup
- AGENZIA:
- TAXI Toronto
Super Bowl Spot feat. Kate Upton
- MARCA:
- Game of War: Fire Age
- AGENZIA:
- Untitled Worldwide
Decisions
- MARCA:
- Game of War: Fire Age
- AGENZIA:
- Untitled Worldwide
The joy of writing - follow up
- MARCA:
- Bic
- AGENZIA:
- Jung von Matt / Spree
Squeeze This
- MARCA:
- Quaker State Motor Oil
- AGENZIA:
- The Tucker Partnership, Inc.
Hammer
- MARCA:
- Quaker State Motor Oil
- AGENZIA:
- The Tucker Partnership, Inc.
Lying
- MARCA:
- Quaker State Motor Oil
- AGENZIA:
- The Tucker Partnership, Inc.
Punishment
- MARCA:
- Quaker State Motor Oil
- AGENZIA:
- The Tucker Partnership, Inc.