Fédération Française de Cardiologie - "Les Chutes"

HUMANSEVEN

HUMANSEVEN PUTEAUX, Francia

Premi

17069

Questo spot fa parte della collezione ACT Responsible

Marca: Fédération Française de Cardiologie
Paese: Francia

Cliente: Fédération Française de Cardiologie

Titolo	Les Chutes
Brief	We see children getting into all sorts of falls, scrapes and spills as they play outside. It may look potentially harmful, but actually kids are at more risk sitting at home in front of a screen. The French Federation of Cardiology wanted to remind parents of the importance of regular physical activity for their children. Sixty minutes a day can help children build health capital that will reduce their risk of developing cardiovascular disease later in life.
Agenzia	HUMANSEVEN
Campagna	Les Chutes
Cliente	Fédération Française de Cardiologie
Marca	Fédération Française de Cardiologie
Data di Prima Diffusione/Publicazione	2017 / 3
Settore	Pubblica sicurezza, salute, igiene
Trama	The French Federation of Cardiology, with Les Gaulois agency, is launching a new shocking campaign to alert and educate parents about the dangers of sedentary lifestyles in children. A child is more at risk sitting at home. Indeed, contrary to popular beliefs, 5-17 year olds move less and spend more time seated, in motorized transport and in front of screens ... As a result, over the last 40 years, children have lost nearly 25% of their cardiovascular capacity. Today, there is an urgent need for action to preserve the health capital of future generations. On this occasion, Les Gaulois has created a new film: "The Falls". With this film, the French Federation of Cardiology wants to remind parents of their driving role in the practice of regular physical activity for their children. 60 minutes a day can help children build health capital that will later reduce their risk of developing cardiovascular disease.
Tipo di Media	Televisione
Lunghezza	49 seconds
President	Elisabeth Billiemaz
Advertising Manager	Claire Mounier-Vehier
Advertising Manager	Luc-Michel Gorre
Advertising Manager	Philippe Serre
Advertising Manager	Emilie Beneteau
Account Manager	Nathalie Delaeter
Account Manager	Sophie Mathonet
Account Manager	Esther Govoroff
Executive Creative Director	Xavier Beauregard
Creative / Art Direction	Jordan Molina
Copywriter	Ludovic Miège
Copywriter	Frédérick Lutge
Agency Producer	Sarah Bouadjera
Casa di Produzione	Quad
Director	Henry Mason
Producer	Karen Barel
Post Produzione	Hercules HRCLS
Sound	Hercules HRCLS