Rice Krispies - "Pop To Life"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Stati Uniti

5503

Marca: Rice Krispies
Paese: Stati Uniti

Cliente: Kellogg's

Titolo	Pop To Life
Agenzia	Leo Burnett Chicago
Campagna	How Many Ways Can You Snap, Crackle, Pop
Cliente	Kellogg's
Marca	Rice Krispies
Data di Prima Diffusione/Publicazione	2015 / 11
Settore	Alimentari
Slogan	How Many Ways Can you Snap!, Crackle!, Pop!?
Trama	For generations, making and decorating Kellogg’s Rice Krispies treats has been a favorite holiday activity for kids and parents. To reintroduce this tradition to today’s families, Rice Krispies has launched a magical new campaign as fun and festive as making the Rice Krispies treats themselves: “How Many Ways Can yo Snap!, Crackle!, Pop!?” The campaign brings to life the endless possibilities for holiday fun and creativity with the help of delightful animated treats, beloved, iconic Rice Krispies characters Snap!, Crackle! and Pop!—and a catchy original holiday jingle. For the first time ever, through the magic of 3D computer graphic (CG) animation, Snap! Crackle! and Pop! will live in the real world. Interact with smiling, dancing and flying Rice Krispies Treats. And inspire parents and kids like never before. When you combine Rice Krispies Treats, Snap!, Crackle!, Pop! and the creativity of kids and parents everywhere, the possibilities for holiday magic this year are indeed endless.
Tipo di Media	Televisione
Lunghezza	31 seconds
Creative Director	Graham Woodall
Creative Director	Mike Doyle
Creative Director	Ryan Bloecker
Director	Vincent Geraghty
Producer	Tom Cronin
Casa di Produzione	Bent Image Lab
Executive Producer	Derrick Huang
Executive Producer	Ray Di Carlo
Head of Production	Paul Diener
Image Design	Rob Shaw
Director	Rachel Harms
Music Production	The Elements
Sound	Particle Audio
Sound Engineer	Katy Mindeman
Sound Producer	Laura Feeney