Antoine Houtsma - MSD - Teddy Bear Fans | AdForum Talent: The creative industry network.

Creative Director at Etcetera/DDB

Amsterdam, Olanda

Titolo	Teddy Bear Fans
Brief	During the corona pandemic no crowds were allowed in football stadiums. We filled one stadium of professional football club SC Heerenveen (Dutch Premier League) with 15.000 teddy bears wearing the clubs’ jersey. Each bear could be bought by fans. Within 24 hours the stadium was sold out. 15.000 Teddy bears raised 230.000 euro. And in the following 24 hours another 4.000 teddy bears were ordered raising in total an amount of €313.649,-. The free publicity was massive. From all national sport programs to international media like CNN.
Agenzia	Joe Public Take-Away Advertising
Campagna	TEDDY BEAR FANS
Cliente	Kika
Marca	MSD
Posted	Gennaio 2021
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	KiKa is the only charity in the Netherlands that funds research on all forms of childhood cancer. KiKa raises funds for innovative research and other activities in the field of childhood cancer, aimed at less pain, more cure and a better quality of life. KIKA partnered with MSD to raise money and awareness in the battle against childhood cancer.
Tipo di Media	Interattivo
Account Manager	Rosalieke Mulder
Production Company Producer	Corinda van Zandwijk
Creative Director	Marcel Hartog
Creative Director	Antoine Houtsma
Strategist	Jeroen Van Eck
Direttore della fotografia	Marcel Poelstra