| Titolo | The Handbag |
| Titolo (Lingua Originale) | Le Sac à Main |
| Agenzia |
DDB Paris
|
| Campagna |
Lupo VW
|
| Cliente |
Volkswagen
|
| Marca |
Volkswagen
|
| Data di Prima Diffusione/Publicazione |
2001 / 10
|
| Prodotto |
Lupo
|
| Settore | Auto Nuove
|
| Slogan | One of these Days, you'll be Sorry you didn't Pay the Right Price |
| Slogan (Lingua Originale) | Un jour ou l'autre, on regrette de ne pas avoir mis le prix |
| Trama | We can see a broken pen designed as a luxury one. And the result on a handbag. |
| Filosofia | First: 'get' the main target which is: females with high incomes and high education level. Then, by making of weakness (the high price) a gain (best quality for this high price). |
| Problema | How to solve the high price positioning of the car? |
| Tipo di Media |
Pubblicita' su periodici
|
| Market | Francia |
| Creative Director |
Sylvain Guyomard
|
| Associate Creative Director |
Jocelyn Devaux
|
| Copywriter |
Olivier Apers
|
| Art Director |
Hugues Pinguet
|
| Direttore della fotografia |
Diego Alborghetti
|
