Sky Q - "Sky Q Box 2"

Brothers and Sisters

Brothers and Sisters London, Regno Unito

7186

Marca: Sky Q
Paese: Regno Unito

Cliente: Sky

Titolo	Sky Q Box 2
Agenzia	Brothers and Sisters
Campagna	The Next Generation Box
Cliente	Sky
Marca	Sky Q
Data di Prima Diffusione/Publicazione	2016 / 10
Settore	TV, Radio
Filosofia	Sky has launched a through-the-line campaign for its new Sky Q box.This phase of the campaign introduces Sky Q as ‘The Next Generation Box’ and focuses on five features that make Sky Q the best TV experience on the market.Created by Brothers and Sisters, the campaign finds Idris Elba relaxing at home as he explains the benefits of Sky Q’s new state-of-the-art features – from recording more of the shows you love to taking your recordings out and about with you.In addition to the three 30” ads on TV, a suite of 10” videos have been created as part of a digital sequential targeting campaign.The print work showcases the kit, heroing the box itself and using content to bring each feature to life in the newly updated Sky user interface.Will Flack and Aaron Willmer were Creative Directors on the campaign. Andy Fowler was Executive Creative Director.The spots were directed by Sam Miller at Hunky Dory. Mediacom is handling media planning and buying.
Tipo di Media	Televisione e Cinema
Lunghezza	30 seconds
Post Produzione	Framestore
Sound Design	750mph
Casa di Produzione	HunkyDory Films
Creative Director	Aaron Willmer
Executive Creative Director	Andy Fowler
Art Director	Olly Fernandez
Copywriter	Rory Robinson
Account Director	Hannah White
Agency Producer	Bebe Kiffin
Director	Sam Miller
Executive Producer	John Doris
Producer	Nick Papworth
Editor	Matt Felstead
Direttore della fotografia	Florian Hoffmeister