Mercedes Erra
Founder at BETC
Paris, Francia
TitoloDad
Titolo (Lingua Originale)Papa (anglais)
Agenzia
Campagna Come as you are - McDonald's
Cliente McDonald's
Marca McDonald's
Data di Prima Diffusione/Publicazione 2008 / 11
Settore Ristoranti e Fast Food
Slogan Come as you are
Slogan (Lingua Originale) Venez comme vous êtes
Filosofia (Lingua Originale) Venez comme vous êtes. Une posture qui
restitue la réalité de l’expérience McDonald’s : un lieu de vie ouvert à tous, où on n’a pas besoin de changer son comportement ou de s’adapter à des contraintes, où il est facile de rester soi même, au final, ou l’on peut simplement venir comme on est.
Tipo di Media Televisione
Lunghezza
Market Francia
Casa di Produzione
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Account Manager
Creative Director
Art Director
Associate Art Director
Copywriter
Agency Producer
Agency Producer
Music
Director

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