Burger King - "Chickenfight.com"

Crispin Porter + Bogusky

Crispin Porter + Bogusky Miami, Stati Uniti

13641

Titolo	Chickenfight.com
Agenzia	Crispin Porter + Bogusky
Campagna	Chicken Fight - Burger King
Cliente	Burger King
Marca	Burger King
Data di Prima Diffusione/Publicazione	2004 / 1
Settore	Ristoranti e Fast Food
Trama	We launched a campaign for the Chicken Tendercrisp and Spicy Chicken Tendercrisp sandwiches with the Chickenfight website. Designed to work with the larger Chickenfight campaign, the website features the first ever real-time multiplayer fighting game, controlled by yelling "Peck!" Users can also watch the real 12-minute fight that was broadcast on DirecTV and see background videos.
Tipo di Media	Sito Internet
Lunghezza	30 seconds
Market	Stati Uniti
Più informazioni	www.cpbgroup.com/awards/chickenfight_int.html
Executive Creative Director	Alex Bogusky
Creative Director	Andrew Keller
Associate Creative Director	Rob Reilly
Creative Director	Jeff Benjamin
Art Director	James Dawson-Hollis
Art Director	Michael Ferrare
Copywriter	Rob Strasberg
Cinematografia	Igor Jadue-Lillo
Photographer	Kyla Kuhner
Agency Producer	Corey Bartha
Agency Executive Producer	Rupert Samuel
Agency Executive Producer	David Rolfe
Producer	Paul Sutton
Editing Company	Cosmo Street
Casa di Produzione	RadicalMedia
Executive Producer	Frank Scherma
Director	The Glue Society
Editor	Chan Hatcher
Agency Music Producer	Bill Meadows
Graphics	Brand New School
Interactive Production Company	WDDG
Music	Beacon Street
Music	Andrew Feltenstein
Music	John Nau
Print Producer	Eva Dimick
Art Producer	Jessica Hoffman
Illustrator	Mike Koelsch
Illustrator	James Dawson-Hollis