| Titolo | Titanic / Picasso |
| Agenzia | Brand Architecture International New York |
| Campagna | Step Into the Red Triangle |
| Cliente | Diageo |
| Marca | Bass Ale |
| Posted | Febbraio 2001 |
| Settore | Birre |
| Trama | Our latest work for Bass Ale is an evolution of ten years' worth of strategic and creative efforts for the brand. Celebrating the storied history of Bass Ale, the Step Into The Red Triangle campaign brings the legends and lore that have srrounded the brand for 223 years to life. This multimedia campaign includes television, print, outdoor, online and point-of-sale materials. |
| Tipo di Media | Stampa e stampati |
| Market | Stati Uniti |
| Creative Director | Marty Weiss |
| Associate Creative Director | Rick Condos |
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