Marketing Platform Ideas, Consulting, Creative Direction, Writing at Bernstein-Rein Advertising

Kansas City, Stati Uniti

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Honda - "Loves a Honda"

Marca: Honda
Paese: Stati Uniti

RPA

RPA Santa Monica, Stati Uniti

5285

Titolo	Loves a Honda
Agenzia	RPA
Campagna	Loves a Honda
Cliente	Honda Motor Co., Ltd.
Marca	Honda
Data di Prima Diffusione/Publicazione	2009 / 11
Settore	Full Size & DeLuxe Cars
Trama	Hondas Brand advertising campaign simply demonstrates Everybody Knows Somebody Who Loves a Honda across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed.
Tipo di Media	Televisione e Cinema
Lunghezza	15 seconds
Market	Stati Uniti
Executive Creative Director	David Smith
Creative Director	Joe Baratelli
Creative Director	Pat Mendelson
Art Director	Hobart Birmingham
Executive Producer	Gary Paticoff
Casa di Produzione	@radical.media
Director	Lenard Dorfman
Editing Company	Arcade Edit
Editor	Paul Martinez
Sound Design Company	Elias Arts