Esurance - "Insurance for a Modern World"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Stati Uniti

7624

Titolo	Insurance for a Modern World
Agenzia	Leo Burnett Chicago
Campagna	Insurance for a Modern World
Cliente	Esurance
Marca	Esurance
Data di Prima Diffusione/Publicazione	2011 / 12
Settore	Assicurazioni
Slogan	Insurance for a Modern World
Trama	Esurance's Insurance for the Modern World, created by Leo Burnett shows the intersection of our real, digital lives and social media lives. The interactive campaign is designed to engage consumers in a dialogue about the most important factors in car insurance: savings, trustworthiness, time, etc. John Krasinski adds his boyish charm to the campaign and presents Esurance as the ideal company for insurance 'do-it-yourselfers' and online shopaholics. The campaign, which includes television, cinema, in-flight, online video and streaming radio, debuted Dec. 24.
Tipo di Media	Televisione
Colonna sonora	Jam Man by Chet Atkins
Special Effects / VFX	MPC LDN
Account Planner	Katie George
Account Director	Susan Stefaniak
Editing Company	Deluxe’s Beast
Director	Omri Cohen
Casa di Produzione	Green Dot Films
Producer	Matt Blitz
Executive Producer	Ron Nelken
Copywriter	Eric Routenberg
Art Director	Sarah Block
Creative Director	Eric Routenberg
Creative Director	Sarah Block
Executive Creative Director	Susan Credle
Chief Creative Officer	Susan Credle